Unlike other flavored vodkas, new Absolut Grapefruit is made without any added sugar.
To reflect their bold and straightforward spirit, we created a campaign that holds nothing back
and surfaces the truth behind all of the things we normally sugarcoat.
Props to the entire team: Frank Cartagena, Sam Shepherd, Michael Palma, Jenna Zink, Alden Millar, Nicole Rousseau, Remy Raphael, Maggie Walsh & Lorraine Schaffer.
This was our addition to Enterprise Pursuits, a digital magazine designed to inspire and enable more purposeful travel experiences.
Safari trips can be rather expensive, especially when traveling with young children. Together with Enterprise, we showed families just how accessible a safari trip can be without ever leaving the states.
Here, the Ponce family travels from their hometown of Chicago, Illinois, to Yellowstone National Park, Wyoming to experience what we called an American safari. The Ponce's got to experience America's first national park with Yellowstone Forever's John Harmer, as he shared rich history, breathtaking landscapes and memorable views of American wildlife. We also had the pleasure of working with wildlife photographer Jaymi Heimbuch, who documented the entire journey.
In addition to our long-form video, we created social content surrounding the campaign to help create awareness, inspire travel and give people the opportunity to learn more about Yellowstone.
Props to the entire team: Daniel Bremmer, Alex Shulhafer, Michael Debach, Pete Wood, Dave Janszen, Jose Diaz, Carolyn Fine, Lauren Aziz & Lucy Scott
National Geographic launched their first scripted series called Genius, based on the life of Albert Einstein.
Since the show gave people a glimpse into the life of the man behind the mind, we created a Messenger Bot that did the same. We designed the Genius Bot to speak to people in the tone of Albert Einstein, while driving awareness for the show’s premiere and keeping viewers engaged throughout the series. People were able to discover all of the secret sides of Einstein by receiving unique and custom content in the form of texts, images & GIFS. Once people subscribed to the Bot, Albert sent them tune in reminders and teasers to upcoming episodes. The Genius Bot not only gained a ton of press, but kept viewers engaged throughout the whole series.
Props to the entire team: Daniel Bremmer, Alex Shulhafer, Robert George, Shayna Blase, Alanda Fellows, Samantha Kimmel, Cristina Benedetto, Carly Michaels, Carly Bennet, Thomas Dexter, Dan Suter, Juliette Leavey, Joy Glass, Layne Harris & the awesome team at IMPERSON
Genius Bot PR
The Oreo Dunk Challenge was launched this 2017, in an effort to get the entire world dunking milk's favorite cookie. With the help of Shaquille O'Neal, Neymar Santos & Christina Aguilera, Oreo launched a multi-faceted campaign that spread across TV, web, social media, and mobile.
For The Space Dunk, we partnered with Google Zoo to create a mobile app that recognized your location and allowed you to dunk an Oreo cookie around the world. All you needed was a real Oreo cookie to scan. After tossing it up into space, people were able to watch their cookie straddle our stratosphere and land (or dunk) in a glass of milk across the globe.
For more awareness, Oreo held an event at Chelsea Market, NYC to kick off The Hands-Free Dunk, where real New Yorkers were given the opportunity to go head-to-head with Shaq and dunk Oreo cookies with their minds. We also created Snapchat ads featuring Shaq, encouraging people to come participate in the challenge.
In addition to this, we also created a series of online videos that inspired people around the world to dunk differently.
Props to the entire team: Aaron Sedlak, Alex Augustinos, Declan Byrnes-Enoch, Lauren Fuller, Carly Salaman, Michael Debach, Mark Altman, James Lee, Amber Jackson & Katie Rostomily.
Oreo Space Dunk
Oreo Shaq Dunk Snapchat Sizzle
The Synchronized Dunk
The Magic Dunk
The Upside Down Dunk
The Long Distance Dunk
Aroma and taste can be evocative - they can bring back memories of not only time and place, but also feelings and deep emotions. Our goal was to use the power of Cafecito de Cuba, with real, rich notes of wood and tobacco, to take Cuban-Americans back to the last time they experienced a true Cuban coffee.
So we invited Cuban immigrants to a Cafecito de Cuba taste testing at a Cuban cafe, where they sampled Nespresso's coffee and shared what memories it evoked. We then brought those stories to life by creating a film that launched the campaign.
Props to the entire team: Megan Skelly, James Rogala, Corel Theuma, Cristina Benedetto & John Winterkorn
Nespresso's Cup Of History
Nespresso introduces Cuban coffee to America for the first time.
Wasa is a surprisingly satisfying and versatile cracker from Sweden. Our goal was to create more awareness in the States and to promote trial and consideration.
So, we created "snackable" sized content across Facebook in the form of social posts and a video series, where people were presented with two funny scenarios, and encouraged to answer which was more satisfying of the two.
Props to the entire team: Mike Nuzzo, Michael Condrick, Aleasha Mason, Lyndey Brock, Alanda Fellows & Adam LeGrand
Wasa: Arm vs Text
Wasa: Late vs Left
Wasa: Bra vs Ex
After winning the Strongbow business, we not only assisted them in their rebrand, but needed to build overall awareness for the brand. Our goal was to authentically inject Strongbow into "hanging out with friends" occasions by creating high quality content that drove awareness, consideration and trial of their award winning hard apple ciders.
To do this, we launched a full campaign on Pinterest. Why Pinterest? With 160 million monthly users, and a surprising 70% more men who joined in 2016, Pinterest's audience effectively reaches more users than Instagram, Twitter and Snapchat.
We began by creating three occasions: Sunday Funday/Brunch, Summer Grilling and an Afterwork Meet-up. We then worked with expert mixologists and chefs to come up with deliciously unique cocktails and food recipes using Strongbow Hard Cider for each of those categories.
Props to the entire team: Alex Shulhafer, Daniel Bremmer, Ryan McDaid, Kate Herman, Alden Millar, Antonio DeLucci, Valentina Bettiol, Pietra Impastato, Cesar Rebollar & Rohit Gandhi
To launch Coffee-mate's new line of holiday inspired creamers, we created an adorable spokes-Gingerbread-man by the name of Joel Hubbard and Coffee-mate's newest employee AKA Holiday Flavors Expert.
In addition to his TV debut, we also gave him an online presence, where people could follow his weekly posts on Facebook, Instagram, Twitter and Tumblr.
Props to the entire team: Mike Nuzzo, Tim Hancock, Michael Condrick, Hans Schenck, Evan Atherton, Alison Cooper, Kelly Mahon & Matthew Lee
Meet Joel Hubbard
With the launch of their new product, Barilla needed a new way to promote awareness, as well as trial and consideration.
To do this, we created posts that depicted real dinnertime dilemmas and introduced Moms to Barilla ProteinPLUS - a healthy & delicious problem solving source of real protein that kids would enjoy.
Then we encouraged Moms to submit photos of their child’s Mealtime Meltdown for a chance to have it immortalized into a custom oil painting. Each painting was enclosed with a handwritten letter to Mom followed by a congratulatory post.
Moms shared their excitement on Barilla's Facebook wall & celebrated with Barilla ProteinPLUS.
Props to the entire team: Tim Hancock, Valentina Bettiol & Adam LeGrand